TIGHT SQUASH FOR ORANGE


BBC reports on a battle in the offing between French-owned mobile phone giant Orange and easyJet founder Stelios Haji-Ioannou over the right to use the colour orange when marketing mobile phone services. Stelios' latest venture, easyMobile, is set for a launch later this year: he expects it, in common with all his other "easy" ventures, to make use of the "easy" orange by which they are so easily identified. Orange maintain that this will confuse customers.

The IPKat wonders whether the shared use of the colour orange would in practice lead anyone to be confused, given the high degree of reliance that consumers place on other things, such as word marks, when deciding which mobile services to opt for.

Compare and contrast: Orange orange, easyMobile orange.
Clockwork Orange here; Chocolate orange here.
Orange recipes here.
TIGHT SQUASH FOR ORANGE TIGHT SQUASH FOR ORANGE Reviewed by Jeremy on Wednesday, August 11, 2004 Rating: 5

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