The Guardian reports that MFI and Homebase, both UK DIY and home-improvement stores, are on tract to settle a bitter branding dispute out of court. In 2002, MFI contemplated taking over Homebase but the deal fell through. Nevertheless, Homebase persevered with plans to open furnishing stores within its branches named MI Home.
The IPKat says, if you plan to indulge in post-takeover rebranding, make sure you hold fire til you’re 110% such that the deal is going ahead.
Wednesday, 20 October 2004
DIY DISPUTE NEARING CONCLUSION?
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1 comment:
Well, what do expect from companies that embark on DIY branding rather than getting proper legal advice from IP specialists?
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