One half of the IPKat who has just come back from her holidays noticed the following IP related articles in the British Airways inflight Business Life magazine:
1. Did you know that according to the Eurostat Yearbook Swedes are the most likely nationals in Europe to apply for a patent?
2. A column by Frank Kane of the Observer newspaper, arguing that the backlash against global brands is likely to take on even more force thanks to the role of China – the combination of a third of the world’s consumers and enormous manufacturing capacity will allow the Chinese to make for themselves what they are unable to afford.
3. A column by Simon Myers of the Figtree branding agency warning against rebranding for the wrong reasons such as personal obsessions and the arbitrary exercise of authority.
The IPKat says: "Holiday? What holiday?".
More IP in aeroplanes here and here
Friday, 31 December 2004
Posted by Unknown at 3:37:00 p.m.