The fifth issue of Legalease's bimonthly Advertising, Marketing & Branding Law Journal has now appeared. This journal carries bright, short, sharp focal writing on a wide range of topics within the general rubric of advertising and marketing law and practice. This issue's contents include:
* A review by Rupert Casey (Macfarlanes) of one of the IPKat's favourite topics -- but one which has hardly ever written about on this side of the Atlantic -- the legal consequences of viral marketing campaigns.The IPKat enjoys receiving this title and commends it to UK practitioners who want a little more than mere updating on purely legal developments.
* Design rights campaigner Dids Macdonald (ACID) argues for an extension of the criminal law into the field of design infringement (the IPKat wants to know: is Dids a name in its own right or is it short for anything?).
* Peter Richards-Carpenter (Mayer Brown Rowe & Maw) looks at the EU's Distance Marketing Directive, implemented in October and which is not a whole load of laughs.
LATEST AD, MARKET AND BRAND JOURNAL
![LATEST AD, MARKET AND BRAND JOURNAL]()
Reviewed by Jeremy
on
Thursday, December 16, 2004
Rating:
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