CNet reports that Overture, a search engine which is a subsidiary of Yahoo has settled its case with insurance company Geico. Geico was claiming that Overture infringed and diluted its trade marks by selling adverts linked to its name in search results. Overture countered that its use of marks was fair and in accordance with advertising practices. Rival search engine Google though is keeping up the fight and has not settled.
The IPKat says that this is a tricky issue and the liability for this sort of activity can be placed on more than one person (think Reed v Reed). The IPKat waits to see if the US will take the same approach as has been taken before.
Google’s trade mark policy here
Tracking your trade mark through Google here
Naughty things to do with Google here
Wednesday, 8 December 2004
Posted by Ilanah at 1:20:00 a.m.