For the half-year to 31 December 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Rebecca Gulbul, Lucas Michels and Marie-Andrée Weiss.

Regular round-ups of the previous week's blogposts are kindly compiled by Alberto Bellan.

Wednesday, 8 December 2004

YOU'VE MISSED THE OVERTURE BUT AT LEAST YOU CAN BE GOOGLEWACKED


CNet reports that Overture, a search engine which is a subsidiary of Yahoo has settled its case with insurance company Geico. Geico was claiming that Overture infringed and diluted its trade marks by selling adverts linked to its name in search results. Overture countered that its use of marks was fair and in accordance with advertising practices. Rival search engine Google though is keeping up the fight and has not settled.

The IPKat says that this is a tricky issue and the liability for this sort of activity can be placed on more than one person (think Reed v Reed). The IPKat waits to see if the US will take the same approach as has been taken before.

Google’s trade mark policy here
Tracking your trade mark through Google here
Naughty things to do with Google here

5 comments:

Anonymous said...

Imagine Thousands Of Links Back To Your Web Site From Other People's Blogs!

Dan said...

Good blog but without online advertising degree you have little chance of selling anything.

Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a small business advertising site/blog. It pretty much covers small business advertising related stuff.

Come and check it out if you get time :-)

Infactahost.com said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a adult adult advertising content site/blog. It pretty much covers adult adult advertising content related stuff.

Come and check it out if you get time :-)

Anonymous said...

Hello. I'm out blogging and came across yours. It's good. I have a couple as well. Kepp up the good work!

regards,
small group medical insurance

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