Our readers may remember Paul (left), the psychic octopus, who became a global sensation when he correctly predicted the outcome of all Germany games in the recent football World Cup as well as the result of the World Cup final. Paul clearly has become a strong brand (see the IPKat post here and reports on Marques Class 46 here, here , here and here)) and somewhat bizarrely still makes the international headlines long after the World Cup.
However, the marketing of Paul is far from over. Today, we read in Der Spiegel that Paul has landed a marketing deal with German supermarket chain REWE. According to Der Spiegel has has so far "...received more than 160 endorsement offers, including a book deal" and, brace yourself, Paul now also has an agent.