|The spokesman for Lindt was|
not available for comment
According to the Court, rabbits, reindeer, mice and small bells are typical shapes in which chocolate and chocolate goods are presented --particularly at Easter and Christmas. As such the shapes are devoid of any distinctive character.
Swiss-based Lindt has so far failed to get EU-wide trade mark protection for the shapes of a plain chocolate bunny and for chocolate bunnies and reindeer wrapped in gold foil with red ribbon around their necks. It has also failed to get protection for the ribbon and attached bell. Berlin-based Storck has unsuccessfully sought Community trade mark bid for the shape of a chocolate mouse.
The Kat would have liked to bring some details of the reasoning, and perhaps a quote or two, but the rulings appear to be available only in French and German. You can access them via the Curia search facility here.
Source: Stephanie Bodoni, Bloomberg.