What is the book all about? Shireen's own words express its intended purpose most clearly:
"Branding and IP is a minefield for small business owners, so the book gives essential guidance, in an accessible way, on how to build a successful brand in the information age, choosing legally effective names. Ideas, brands, websites, logos, names and so on – are “intangibles” that you can’t feel or touch. They are more prevalent in our digital society. After reading the book you will know what steps to take early on in the creative process to secure the IP rights in intangibles. They are potentially extremely valuable assets of the business. It’s equally important to avoid infringing other people’s IP rights so the book equips you to avoid some fundamental mistakes".Don't be put off by the fact that the author is a UK-based solicitor, Shireen warns, since the minefields referred to above are, sadly, to be found in jurisdictions everywhere -- and it's not just small businesses that have to find a way through, round or over them. The text actually provides quite a good means of sensitising small business owners to the sort of problems they end up seeking legal advice for, and if you fling a copy or two in their direction, it can save the effort of having to explain some of the basics to them before giving them the ad hoc advice they need.
|Power-dressing will never|
be quite the same again
|So simple! In goes|
the patent -- and
out pops the taxman
• licensing or sale of the patent rightsThe Patent Box will be optional, so anyone who wants to pay more corporation tax is free to do so, and the reduced rate of tax will be delivered through an additional deduction in the corporation tax computation. To minimise administrative costs and compliance burden, Patent Box profits for many claims will be calculated using an approximate, largely formulaic approach [how apt, says Merpel, who can think of a few patents that have also been drafted using an approximate, largely formulaic approach]. Companies will however be able to opt to identify the profit through a more bespoke calculation. Detailed guidance can be obtained from Her Majesty's Revenue and Customs here [katpat to Chris Torrero for spotting this item so quickly].
• sales of the patented invention or products incorporating the patented invention
• use of the patented invention in the company’s trade
• infringement and compensation.
|Dr Eleonora Rosati (centre), and (left to right)|
Profs Giovanni Sartor, Jeremy, Lionel Bently
and Hans Micklitz
|Not yet a mummy|
|Patent licensee wannabes are becoming|
increasingly militant in their demands
|IP: the Supreme Court|
is not ducking the issue