|Even the Jewish New Year can't|
keep IP Kat from pondering gTLDs.
“[w]e think that if the term ‘kosher,’ which has important meaning in the Jewish religion, is commercialized, it will do a disservice to how religion in general should be treated and will harm the kosher public specifically.”In response, KMA proclaimed that it did not plan to leverage the domain unilaterally or exclusively, but that they would work with the competing groups, including OU. However, a meeting between the various agencies failed to result in a cooperation agreement.
Wondering how important control over .kosher would be? Despite the fact that Jews who observe the traditions of kashrut, consuming only those products certified as kosher, are a minority in the US, the revenues generated by the sale of kosher products are estimated to be about $17 Billion. As such, an entity that controls the .kosher gTLD would have a big advantage over its competitors vying for the same consumers by promoting the .kosher domain as the one-stop resource for all things kosher. [This assumes that these gTLDs actually gain traction with consumers who are used to finding their favorite brands on .com, .net, .co.uk, and other more traditional TLDs.]