|This Amazon has been around longer|
These tussles over brand names that double as geographical indicators makes this Kat wonder: who should become the owner, if anyone, of gTLDs that incorporate geographical indicators? The .amazon application objection was jointly filed by a coalition of countries including Brazil, Chile, Argentina, Uruguay and Peru. Would they seek to own and manage .amazon together? Or compete with each other for the right to ownership? Similarly, who should own .champagne or .roquefort, which are both regions and product classifications?
This Kat thinks that ICANN will have a difficult job deciding which applicant is most deserving of gTLDs for which multiple applicants have applied, and she would love to hear reader thoughts on the fairest methods ICANN might employ to assign gTLDs.