|FIAT 500 Cult|
In the operative part of the decision the Court clarified that an advert, as the one under exam, can be undoubtedly protected by copyright, and that Mr Pagani’s contribution to the script was not solely by means of an unprotectable idea. The Court explained that commercials are complex works because they bring together visual and sound elements to catch the public’s attention in a short time span. The idea behind an advert (intended as its project which includes the message, the way it is expressed and the identification of the recipients) is a fundamental feature of an advert.
“The 500, so small, ecological, accessible and smart represents a real and own philosophy of life. A philosophy that is depicted in this spot through a nonsense, in provocative fashion but – precisely for this reason – by its own it is very close to spirit of the car”.