The IPKat: Didi Chuxing

Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, designs, info-tech and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

The team is Eleonora Rosati, Annsley Merelle Ward and Merpel. E-mail the Kats here!

The team is joined by GuestKats Söğüt Atilla, Oliver Fairhurst, Claire Gregg, Georgia Jenkins and Marcel Pemsel.

SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Rose Hughes (PatKat) and Jocelyn Bosse (Book Review Editor).

InternKats: Wissam Bentazar, Simone Lorenzi and Kliment Markov.

Results for Didi Chuxing

Uber and Netflix: The challenge of becoming a global brand

There can be no greater allure for the owner of a successful service name and mark than the possibility of becoming a global brand. No nee...

Neil Wilkof - Friday, August 12, 2016

Uber and Netflix: The challenge of becoming a global brand

Reviewed by Neil Wilkof on Friday, August 12, 2016 Rating: 5

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