The IPKat: Erik Brynjolfsson

Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, designs, info-tech and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

The team is Eleonora Rosati, Annsley Merelle Ward and Merpel. E-mail the Kats here!

The team is joined by GuestKats Söğüt Atilla, Oliver Fairhurst, Claire Gregg, Georgia Jenkins and Marcel Pemsel.

SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Rose Hughes (PatKat) and Jocelyn Bosse (Book Review Editor).

InternKats: Wissam Bentazar, Simone Lorenzi and Kliment Markov.

Results for Erik Brynjolfsson

What happened to the "long tail" theory of commerce on the Internet?

More than 15 years ago, with Amazon.com already on the ascendant, all talk was about how the Internet promised to liberate commerce for b...

Neil Wilkof - Sunday, April 05, 2020

What happened to the "long tail" theory of commerce on the Internet?

Reviewed by Neil Wilkof on Sunday, April 05, 2020 Rating: 5

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Not just any old IPKat ...

* “Most Popular Intellectual Property Law Blawg” of all time according to Justia rankings , July 2026.

* “Most Popular Copyright Blawg” of all time according to Justia rankings , July 2026.

* “Best UK Intellectual Property blog” of all time according to FeedSpot , May 2025.

* PermaKat Eleonora Rosati has been quoted, and the IPKat has also been hyperlinked in the New York Times , April 2024.

* PermaKat Eleonora Rosati and The IPKat are expressly recommended as sources to follow to get an “unstuffy look at IP issues” according to Legal Business , April 2023.

* PermaKat Eleonora Rosati received the 2022 Adepi Award .

* PermaKat Eleonora Rosati was listed as one of World Intellectual Property Review’s “Influential Women in IP” in 2020.

* PermaKat Eleonora Rosati was listed as one of Managing Intellectual Property magazine’s “Fifty Most Influential People” in 2018.

* IPKat founder and Blogmeister Emeritus Jeremy Phillips was listed as one of Managing Intellectual Property magazine’s “Fifty Most Influential People” in 2005, 2011, 2013, and 2014.

* Recommended by the European Patent Office as reading material for candidates for the European Qualifying Examinations, 2013.

* Listed as “Top Legal Blog” in The Times Online, March 2011.

* One of the only two non‑US blogs listed in the 2010 ABA Journal Blawg 100 .

* Number 1 in the 2010 Top Copyright Blog list compiled by the Copyright Litigation Blog, July 2010.

* Selected by the United States Library of Congress for inclusion in its historic collections of Internet materials related to Legal Blawgs as of 2010.

* Top Patent Blog poll 2009: 3rd out of 50 (“Favourite Patent Blog”) and 2nd out of 50 (“Most-read”).

* ComputerWeekly IT Law and Governance Blog of the Year, 20 August 2008.

* Best of the Blogs, Times Online, 21 August 2008.