AND NOW ... THE KATKIN'S DIET?

From today's Telegraph, a cute little snippet. High fat, low sugar versions of Nestlé confections KitKat and Rolo are being launched to cash in on the fashion for the Atkin's diet. Nestlé say that these products are the first to be aimed at the three million people on the Atkins diet. A standard two-fingered bar of KitKit has 106 calories, 5.5g of fat and 13g of carbohydrates, while the new "low carb" version has 92 calories, 6.6g of fat and 5.9g of carbohydrates. Says Sam Hunter, of Nestlé Rowntree:
"We are the first British confectionary company to develop a low-carb alternative that doesn't compromise in taste."
The sweets should be in the shops in July.

The IPKat, having read the trade marks directive and the misleading advertising directive, is confident that Nestlé -- while neither seeking permission nor parting with any money -- should be able to describe their products as Atkin-compatible without running any risk of legal action from the rights owners in the word ATKINS NUTRITIONAL APPROACH. He will not however be going on the KatKin's Diet himself.

How to make a thin cat here. More thin cats here and here
Fat cats here, here and here
Feline obesity here , here and here
AND NOW ... THE KATKIN'S DIET? AND NOW ... THE KATKIN'S DIET? Reviewed by Jeremy on Tuesday, May 25, 2004 Rating: 5

3 comments:

  1. Coke and Pepsi are coming out with low carb versions as well. C2 (Coke) and Pepsi products due in June.

    ReplyDelete
  2. Everyone is coming out with "no more carbs" products, refer to last weeks economist: http://www.economist.com/printedition/displayStory.cfm?Story_ID=2692801 (Changing the menu) - a trade mark frenzy.

    ReplyDelete
  3. I thought Diet Coke was the low carb version of Coke.

    ReplyDelete

All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Powered by Blogger.