Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, designs, info-tech and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

The team is Eleonora Rosati, Annsley Merelle Ward and Merpel. E-mail the Kats here!

The team is joined by GuestKats Kevin Bercimuelle-Chamot, Jocelyn Bosse, Alessandro Cerri, Anastasiia Kyrylenko, Marcel Pemsel and Anna Maria Stein.

SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Rose Hughes (PatKat) and Chijioke Okorie (Africa Correspondent).

InternKats: Asude Sena Moya and Söğüt Atilla.
Home / Jeremy Phillips / BRAND KILLER

BRAND KILLER

-

New Scientist magazine's 15 May issue carries a note relating to an advertising blurb for a supermarket's own-brand thick bleach. Apparently this product
"kills bacteria as well as the leading brand".
Now the IPKat understands why it is necessary to protect brands against unfair competition.

Bleaches that kill here, here and here
Kill the competition here, here and here
Killer bacteria here and here
BRAND KILLER BRAND KILLER Reviewed by Jeremy on Monday, May 17, 2004 Rating: 5

1 comment:

  1. AnonymousMonday, 17 May 2004 at 14:04:00 GMT+1

    On the contrary, what's wrong with some good, clean competition?

    ReplyDelete

All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Subscribe to: Post Comments ( Atom )
Powered by Blogger.