For the half-year to 30 June 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Alberto Bellan, Darren Meale and Nadia Zegze.

Two of our regular Kats are currently on blogging sabbaticals. They are David Brophy and Catherine Lee.

Monday, 17 May 2004

BRAND KILLER


New Scientist magazine's 15 May issue carries a note relating to an advertising blurb for a supermarket's own-brand thick bleach. Apparently this product

"kills bacteria as well as the leading brand".
Now the IPKat understands why it is necessary to protect brands against unfair competition.

Bleaches that kill here, here and here
Kill the competition here, here and here
Killer bacteria here and here

3 comments:

Ilanah said...

On the contrary, what's wrong with some good, clean competition?

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