For the half-year to 30 June 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Alberto Bellan, Darren Meale and Nadia Zegze.

Two of our regular Kats are currently on blogging sabbaticals. They are David Brophy and Catherine Lee.

Wednesday, 29 September 2004

CHEF'S DIET SHORT-LIVED


The Scotsman reports that, after widespread public protest, the Little Chef chain of restaurants has abandoned plans to replace the portly chef who appears in its logo with a slim and trim version (see The IPKat, 17 Aug 2004).

The IPKat is a bit suspicious of all these plans to change logos which end up being scrapped. His cynical side wonders whether such plans are just designed to focus the public’s attention on brands which are past their prime so that consumers will realise that, although they do not purchase or use these brands very often, they are in fact national institutions that would be missed if they were gone.

More national institutions here, here and here

6 comments:

swade said...

Is the IPKat suggesting it's all a cunning plan? I suspect the Kat may be right. PR and publicity people are paid to create news stories promoting their clients' brands (nothing new there, then) and the phoney "all change at [brand name]" is one way of creating "news" without any actual "change" or the costs involved. Cynical, Me?ow...
This old Tomcat has learned over the decades to treat all, and I mean ALL, news stories, whatever their alleged source, with a large dose of salted catmeat.

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