The Scotsman reports that, after widespread public protest, the Little Chef chain of restaurants has abandoned plans to replace the portly chef who appears in its logo with a slim and trim version (see The IPKat, 17 Aug 2004).
The IPKat is a bit suspicious of all these plans to change logos which end up being scrapped. His cynical side wonders whether such plans are just designed to focus the public’s attention on brands which are past their prime so that consumers will realise that, although they do not purchase or use these brands very often, they are in fact national institutions that would be missed if they were gone.
More national institutions here, here and here
Wednesday, 29 September 2004
Posted by Unknown at 01:51:00