For the half-year to 30 June 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Alberto Bellan, Darren Meale and Nadia Zegze.

Two of our regular Kats are currently on blogging sabbaticals. They are David Brophy and Catherine Lee.

Tuesday, 4 September 2007

Kelly crocks Crocs

Yahoo! carries a news item today that Hollywood beauty Kelly Preston (right) is horrified by the recent trend for colourful Crocs shoes and can't wait to the public to tire of the plastic footwear. It reports:

"The shoes were tipped as the next big thing in fashion last year, but the footwear has only grown in popularity in 2007.

Celebrities including ... U.S. President George W. Bush have been spotted wearing the American-made shoes, which were originally designed for boaters.

Preston tells the New York Daily News, "I cannot deal with those Crocs sandals. They're comfy but no thank you! I'm happy to see that trend on its way out."
The IPKat says, there's no way of guarding against the sort of brand damage that can be inflicted through comments of this nature - which must be very frustrating for those who spend their time and effort trying to make their brands appeal to consumers. Merpel adds, if endorsement by George W. Bush didn't kill the brand it's unlikely that Ms Preston's comments will kill it off either.

Killing crocs here
Crocodile Dundee here
Croc recipes here
What crocodiles eat here

4 comments:

David said...

Anyone remember Ugg boots?

Anonymous said...

"Celebrities including... US President George W Bush"? Glad Yahoo made clear that a) George W Bush is a "celebrity" rather than a serious politican and that b) it wasn't the celebrity car-washer of Sydney, George W Bush!

Honestly, is "celebrity" the best description of a US President? Is Gordon Brown first a celebrity?

Simon said...

I don't think that my two small daughters give a hoot about Kelly Preston's opinion......

Anonymous said...

appeal to consumers??? Be seriuos, those shoes are simply ugly!

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