"Copying without infringing" is the annual conference run in London by CLT and which tackles the borders of acceptability of third party activity which involves the use of the IP of others: how can liability for infringement be avoided? A small but select gathering met at the Prudential Building's Holborn Bars conference suite to address this question.
|The Pru: often admired|
but never copied ...
|Mars ice cream: others |
have entered the same market,
but there's no need to copy
|If this read 'Complete', would you think |
it was still Colgate? It's easy to err ...
The prospects for lookalikes developing as brands in their own right are not great, Dawn explained. They generally have nothing to offer but their price-competitiveness -- though major retailers can deploy them as a means of boosting their retail brands, though the subtle shift of their own-brand lookalikes from cheap alternatives to premium products.