|"If you don't wear that silly dress", said|
William, "I won't wear that silly uniform"
"... highlights the more general rules, such as there should be no suggestion of endorsement by an individual without their consent (rule 6.1) [No endorsement, then. You can still say if has the blessing of the Queen and Prince Charles -- but not the Suffragan Bishop of Willesden]. It also sets out the rules which deal specifically with the Royal Family, for example: there should be no mention of members of the Royal Family without their consent (subject to certain exceptions) (rule 6.2), and marketers should not use the Royal Arms or emblems without permission (rule 3.52). As an example of what might be acceptable, CAP proposes "invite everyone round to watch the wedding and enjoy [product]" [The IPKat can just see Nike, Diesel, L’Oréal and others rushing to borrow this line. Merpel adds, she can think of a number of brands that definitely won't be using it on the basis that, if you're enjoying them, you probably won't be simultaneously watching the Wedding on the telly -- but she's far too modest to name them on a family blog]. The guide may be useful to lawyers and advertising and marketing teams [indeed, it's a gift for bloggers]".Royal Ad-Etiquette gives further and better particulars, and asks some probing questions: "will there be a national holiday? [for IP enthusiasts it already is a holiday -- it's the first day of the wonderful Fordham IP Conference. The Kat will be there] Who will design the dress? Is hat-wearing going to be mandatory across the British Isles? And most importantly as far as advertisers are concerned: can we refer to this happy event in our advertising?" There is some practical advice too:
"... members of the Royal Family should not normally be shown or mentioned in a marketing communication without their prior permission (rule 6.2) and the Royal Arms or Emblems must not be used without prior permission from the Lord Chamberlain’s office. References to a Royal Warrant should be checked with the Royal Warrant Holders’ Association (rule 3.52)".
|The Lord Chamberlain's Office -- an institution which has|
been mysteriously omitted from previous reviews of how
the intellectual property system is working in the UK
Successful exploitation of IP: the Wedding of Queen Victoria here