|Your IP address|
-- or your life!
"Simple arithmetic shows that the sums involved in the Media CAT exercise must be considerable. 10,000 letters for Media CAT claiming £495 each would still generate about £1 Million if 80% of the recipients refused to pay and only the 20% remainder did so".
Clearances and other responsibilities can be a problem when other major players have their own terms of business which may not mesh in with those of the Festival. Other businesses are also forever proposing new business models that involve micropayments, new schemes for advertising and sponsorship and so on. The Festival is cautious but tries to keep an open mind; it also makes every effort to find new ways of bringing artists' acts to their fans.
What about the social media? They deserve closer attention, on account of their extensive and increasing use as a means of not just discussing but also sharing popular acts.