|Look, I figured out |
how to use GIF!
A chapter entitled, "A Stakeholder Perspective on Heritage Branding and Digital Communication," [Merpel loves a good academic title] by Adriaan De Man and Cristiana Oliveira, examines value creation in the cultural industries. The authors paint archeological museums as key centres to regions both culturally and economically as they help develop a regional brand and create an, "archeological trademark." However, online social media has generated a second sphere of influence and marketing. The museum is now a, "mediator, authenticating contents and providing credibility" as it engages with bloggers and online networks creating branding, and value, for a region.
This book is unlikely to find its way onto the bookshelves of most IPKat readers, but highlights that our legalistic focus on IP, and innovation in general, is set in a wider context. Tourism and cultural industries are huge economic sectors (particularly in smaller countries) and demonstrate the importance of debates in traditional knowledge, cultural heritage and geographical indications.
Tourism and Culture in the Age of Innovation (2016), edited by Vicky Katsoni and Anastasia Stratigea, published by Springer, IBSN 978-3-319-27528-4, 625 pages, is available as an e-book for USD$129 and in hardcover for USD$169.