THE SMELL OF SUCCESS - BUT NOT FOR TRADE MARKS

An article from the BBC details the University of Plymouth’s BA in Business and Perfumery. The students on this course learn how to create a smell to a brief that will later be passed on to the perfumer for refinement. As well as creating a “trade mark” smell for products such as perfumes, shampoo and detergents that may have a functional role, the odour is meant to communicate an emotion to the consumer. This is made complicated by the fact that different fragrances have different connotations in different countries, so smells may have to be formulated on a regional basis.

The IPKat notes that while smells are an important aspect of many products, following the ECJ’s decision is Sieckmann outlining the problems with registering odours as trade marks, it is hard to see how they can have value as intellectual property assets.

Identify smells here
Nice smells here and here
Noses here and here


THE SMELL OF SUCCESS - BUT NOT FOR TRADE MARKS THE SMELL OF SUCCESS - BUT NOT FOR TRADE MARKS Reviewed by Anonymous on Sunday, November 23, 2003 Rating: 5

No comments:

All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Powered by Blogger.