Not much room for a Gap
Here's a nice one from the naming and branding blog Snark Hunting: Gap's new stores for ladies in the 35+ age group is to be called Forth & Towne. If you write out the name in full, instead of with an ampersand, that's "FAT". The IPKat says, "brand name creators should really be more careful".
OUT ON THE TOWNE ...
![OUT ON THE TOWNE ...]()
Reviewed by Jeremy
on
Monday, April 25, 2005
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