Prevailing pomaceous protectionism

You might have seen hidden away in the press recently that Apple, a US computer hardware manufacturer, will shortly release a new version of its mobile telephone.  For those living under a rock, it's called the iPhone 5. 

As with seemingly every pomaceous product which is launched nowadays the sycophant fanbois have been getting very excited because, well, it's a new product and it's made by Apple.  That slavish attitude can be irksome.  If you are pleased that the latest model offers some technological feature which is unavailable on any other product and, key, you will actually use it, then that's fine.  But eulogising about a product you've not even used simply based on its manufacturer?  Hello Mr Obsequious.

Something's not quite right here
  It's not as if the features of the new phone are that exciting.  Or that anyone can tell what they are.  Its users can still play whichever game is de rigueur, fiddle about on Facebook and even communicate aurally.  It seems the main difference to mere mortals is that it is an inch longer [since when did that ever make a difference to anything?]. 

But maybe the general public's insouciance is misplaced.  Maybe the brand automata should not be mocked so readily.  Maybe more respect should be given to the power of the trade mark.  After all, Apple is fairly successful.  Rather than resent that accomplishment, Apple should be applauded for the development of a deified brand with loyalty strong enough to override any rational assessment as to the merits of its products.  Android users are entitled to disagree.

This Kat is tempted to upgrade but, as with any forbidden fruit, that could prove to be a very costly decision.

Cat versus apples here
Prevailing pomaceous protectionism Prevailing pomaceous protectionism Reviewed by Robert Cumming on Wednesday, September 19, 2012 Rating: 5


  1. To the person who tried to post a somewhat offensive comment: your message has been noted and a more polite version of it has been conveyed to the person concerned.

  2. LOL that'll learn the Kat not to offend apple fans. It isn't called a 'Jesus Phone' for no reason ... :-)

  3. When I saw "Prevailing pomaceous protectionism" I thought the post was an Aussie complaining about UK immigration rules...

  4. I've seen some very serious articles comparing Apple to a religion. It must also be appreciated that Steve Jobs achieved emotional ergonomics and aesthetics in a way no one else has done with electronic devices. One must give Apple and the iphone due credit for that.

  5. that'll learn the Kat not to offend apple fans.

    I've seen some very serious articles comparing Apple to a religion.

    So, that's why they have such security in South Korean embassies...


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