EUIPO says McDonald's 'BIG MAC' trade mark may be revoked due to lack of genuine use By Eleonora Rosati on Friday, January 18, 2019 affidavits Article 58(1)(a) EUTMR BIG MAC brochures Cancellation No 14 788 C Eleonora Rosati EUIPO evidence genuine use lack of genuine use McDonald's Supermac wikipedia +