Mirror, mirror on the wall — Who is the most distinctive of them all? By Marcel Pemsel on Wednesday, April 29, 2026 C-3/26 CJEU CJEU reference distinctivness faces Marcel Pemsel trade marks +
Neuschwansteiner – When a fairy-tale castle casts its spell on trade mark law By Marcel Pemsel on Monday, April 20, 2026 descriptiveness distinctivness geographical indications of origin German Patent Court Marcel Pemsel Neuschwanstein trade marks +
A picture is worth a thousand words – and therefore non-distinctive By Marcel Pemsel on Monday, June 03, 2024 29 W (pat) 509/21 distinctivness figurative mark German Patent Court Marcel Pemsel photographs Sprung in die Freiheit trade marks +
‘FUCKING AWESOME’ not protectable as an EU trade mark By Marcel Pemsel on Tuesday, April 04, 2023 distinctivness Fucking Awesome General Court Marcel Pemsel trade marks +