Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, info-tech, privacy and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

The team is Eleonora Rosati, Annsley Merelle Ward, Neil J. Wilkof, and Merpel. E-mail the Kats here!

The team is joined by GuestKats Ieva Giedrimaite, Rose Hughes, Peter Ling, Nedim Malovic, Frantzeska Papadopolou, Mathilde Pavis, Cecilia Sbrolli and Alex Woolgar.

SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Hayleigh Bosher (Book Review Editor), Tian Lu (Asia Correspondent) and Chijioke Okorie (Africa Correspondent).

InternKats: Antonella Gentile, Jonathan Pratt and Tosshan Ramgolam.
Home / / IS NEW SHAPE A SMART(IE) MOVE?

IS NEW SHAPE A SMART(IE) MOVE?


The Guardian (and about every other British newspaper) is fuming with rage over Nestle’s decision to abandon the SMARTIES cylindrical tube in favour of the “hexatube” – a long hexagonal container with a flip-top lid

The change, which is said to have “taken a fresh and funky approach to the redesign" is “part of our ongoing programme of product innovation and the result of in-depth research carried out with our consumers", said Nestle-Rowntree’s marketing manager.

The IPKat, ever a cynical beastie, wonders whether the change of shape has anything to do with Nestle’s failure to stop Mars (here) registering its M&M cylindrical container as a CTM.

Smarties here and here
IS NEW SHAPE A SMART(IE) MOVE? IS NEW SHAPE A SMART(IE) MOVE? Reviewed by Unknown on Friday, February 18, 2005 Rating: 5

2 comments:

  1. BrianThursday, 27 October 2005 at 04:37:00 BST

    Hey, you have a great blog here! I'm definitely going to bookmark you!

    I have a business list mailing opportunity site/blog. It pretty much covers business list mailing opportunity related stuff.

    Come and check it out if you get time :-)

    ReplyDelete
  2. BrianThursday, 3 November 2005 at 20:09:00 GMT

    Hey, you have a great blog here! I'm definitely going to bookmark you!

    I have a post card advertising site/blog. It pretty much covers post card advertising related stuff.

    Come and check it out if you get time :-)

    ReplyDelete

All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Subscribe to: Post Comments ( Atom )
Powered by Blogger.