For the half-year to 30 June 2014, the IPKat's regular team is supplemented by contributions from guest bloggers Alberto Bellan, Darren Meale and Nadia Zegze.

Two of our regular Kats are currently on blogging sabbaticals. They are David Brophy and Catherine Lee.

Friday, 18 February 2005

IS NEW SHAPE A SMART(IE) MOVE?


The Guardian (and about every other British newspaper) is fuming with rage over Nestle’s decision to abandon the SMARTIES cylindrical tube in favour of the “hexatube” – a long hexagonal container with a flip-top lid

The change, which is said to have “taken a fresh and funky approach to the redesign" is “part of our ongoing programme of product innovation and the result of in-depth research carried out with our consumers", said Nestle-Rowntree’s marketing manager.

The IPKat, ever a cynical beastie, wonders whether the change of shape has anything to do with Nestle’s failure to stop Mars (here) registering its M&M cylindrical container as a CTM.

Smarties here and here

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