Today the IPKat attended a talk by D. Patrick O'Reilley (Finnegan, Henderson, Farabow, Garrett & Dunner), which rejoiced in the formidable title "Implementing Open Innovation: Research, Collaboration and Pooling Arrangements". D. Patrick is President of LES International and, having freshly arrived from a spot of conferencing in Istanbul, he was speaking at a meeting of the LES Israel. This meeting was hosted by the Israel Bar Association, Tel Aviv, an excellent place to pick up tasty patisserie and savouries if you suffer from hunger panic attacks between lunch and dinner.
DPat started with some general themes of open innovation: the active seeking of ideas from outside [in contrast with the old "not invented here" syndrome, notes Merpel]; recognition that no business had the resources to do all its own research and the management of internal R&D activities so as to take advantage of external opportunities. "It is not a new concept so much as a new label -- and it's not the same as open source", he stressed [though that's not to say that there aren't points of overlap and synergy]. Businesses involved in standards-setting, and those where rapid obsolescence is a fact of live, are more likely to be involved in it. BMW, Procter & Gamble, IBM, Starbucks, Dell, Philips and Unilever were all named as companies that actively admit and develop externally-generated ideas that enable them to enter the market place early with innovative products. Companies that used to reject outside ideas, for legal reasons or through hubris, are now increasingly welcoming them and facilitate them through their websites.
OECD Symposium 2008 on Open Innovation here