Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, designs, info-tech and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

The team is Eleonora Rosati, Annsley Merelle Ward and Merpel. E-mail the Kats here!

The team is joined by GuestKats Kevin Bercimuelle-Chamot, Jocelyn Bosse, Alessandro Cerri, Anastasiia Kyrylenko, Marcel Pemsel and Anna Maria Stein.

SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Antonios Baris (Book Review Editor), Rose Hughes (PatKat) and Chijioke Okorie (Africa Correspondent).

InternKats: Asude Sena Moya and Söğüt Atilla.
Home / advocate general's opinion / adwords / Spain / trade mark / AdWords - the Spanish point of view

AdWords - the Spanish point of view

- , , ,
AdWords are a hot topic and there is an ongoing interest in the various national legal view points concerning them, in particular after the Advocate General's opinion of 22 September 2009 (see the IPKat's post here).

In the light of this, the IPKat is proud to share the Spanish view point with his readers courtesy of Manuel Lobato and Fidel Porcuna (both Bird & Bird), who have co-authored "The liability of service providers in the information society. Reflections about the Opinion of the Advocate General delivered on 22 September 2009 in joined cases C-236 to 238 /08 Google v. Louis Vuitton and others before the ECJ."

Manuel, Fidel and their publisher have very kindly agreed to have their article posted on the IPKat and even provided an English translation. This Kat is a bit of an AdWords "addict" and very much enjoyed their insightful article, in particular their "Criticism of the position of the Advocate General" which is well worth a read!

The original Spanish version can be retrieved by clicking here.
The English translation (!) can be retrieved here.

Update: if anyone cannot open the links above, please e-mail Birgit with "Spanish AdWord paper" in the subject header.

AdWords - the Spanish point of view AdWords - the Spanish point of view Reviewed by Birgit Clark on Tuesday, February 02, 2010 Rating: 5

2 comments:

  1. AnonymousTuesday, 2 February 2010 at 15:20:00 GMT

    Thank you. This will definitely help to shorten the waiting-time until the ECJ's judgement.

    I am looking forward to read the paper and ... no matter what is written in it, I reckon I will find it far too restrictive ;)

    Best!

    Austrotrabant


    PS: Interesting thumbnail. Keyword Advertising is the key to... ?

    ReplyDelete
  2. KalyseWednesday, 3 February 2010 at 14:41:00 GMT

    I think the pun is 'trade mark keying'. Which is the verbal word for the act of selling a trade mark as a keyword.

    Thank you very much for the translation. I am writing a paper on the situation, so this translation will be extremely helpful.

    ReplyDelete

All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Subscribe to: Post Comments ( Atom )
Powered by Blogger.