For many years, out of the kindness of his heart and despite having many better things to do, the IPKat has been telling the UK's Intellectual Property Office and its political masters what to do. Sometimes his advice has been ignored, mislaid or kicked into the long grass; his stern instructions have been met with that happy blend of incomprehension and indifference which civil servants are sent on courses to acquire. But occasionally -- just occasionally -- the Men from the Ministry and (this being the 21st century and an era of equality) the Women too will respond to the provocations of the IPKat and (this being the 21st century and an era of equality) Merpel.
|The UK IPO: the motif on the left symbolises|
the main product of Wales, where the IPO
is based -- rain drops
IPO logo change and single government identityWe will shortly begin replacing our existing logo with the Royal Coat of Arms. This is part of a wider move to develop a consistent and cost-effective approach to branding across UK government departments and agencies.We will implement the logo change in a phased approach commencing in February 2013, starting with our web site and gradually replacing stationery as and when stock levels need replacing. During this period you may notice some inconsistency with our stationery as paper and material stocks are replaced.Government's use of a standard logo will also make it easier for its customers to distinguish genuine government correspondence from official-looking and often misleading approaches by other organisations.