|The controversial image in |
MadMen's opening credits
|Revlon's Satin-Set hairspray ad|
|Also Kats need (a lot of) hairspray!|
Well, it happens that the beauty in question is the plaintiff, now 79, and the image used is a cropped version from a 1950s photograph of her that legendary photographer Richard Avedon took for the Revlon's 'Satin-Set' hairspray ad.
As explained by the plaintiff’s attorney, although she does not own the picture, Ms May has the right to her likeness. This is why she has decided to seek redress for the unauthorised use of her image, on grounds which include, among other things, misappropriation of right of publicity for commercial purposes; invasion of common law rights of privacy; and violation of the unfair competition law and false advertising law.
Will Gita Hall May succeed in court? We’ll see about this. In the meanwhile, what seems certain is that, after Don Draper's identity deception story and divorce from Betty, this is a most interesting addition to this glamorous TV series's plot.