Is it possible or not to create second-hand digital marketplaces for, say, audio and ebooks, digital music, games, etc?
Certain national courts have attempted to tackle all this, though have done so with diverging outcomes.
For instance, in 2014, the Court of Appeal of Hamm in Germany excluded that the right of distribution under the InfoSoc Directive, as transposed into German law, could be exhausted in the case of audiobooks (OLG Hamm, 22 U 60/13).
This morning, Advocate General Szpunar issued his much-awaited
Opinion in this case, in which he advised the CJEU to rule that, despite the presence of arguments - of both a legal and teleological nature - that support the availability of digital exhaustion under the InfoSoc Directive, "as EU law now stands, the arguments to the contrary should prevail." As such,
the supply of e-books by downloading online for permanent use is not covered by the distribution right within the meaning of Article 4 of that directive but is covered by the right of communication to the public within the meaning of Article 3(1) of that directive.
The conclusion of the AG, as it will be discussed further in what follows, appears correct. He divided his analysis into two parts: first, he considered the objective, wording and context of relevant legislative provisions; second, he reviewed earlier CJEU case law.
The law
Distribution or, rather, communication to the public? A teleological interpretation
The AG noted nearly at the outset that this referral goes beyond the right of distribution, as it requires consideration of whether the supply of ebooks by online downloads is something else in the first place, ie an act of communication to the public, which - under Article 3(3) - shall not be subject to exhaustion.
After recalling the differences in the public's possible enjoyment of protected subject matter, the AG turned to the
WIPO Copyright Treaty to recall how its drafters were well aware of the "mixed nature of downloading". As a result, an umbrella solution was adopted, "which, while giving priority to the right of communication to the public, does not preclude the application of the distribution right." The AG also noted the wording of the agreed statement to Article 6 and 7 therein, which limits the application of those provisions to ‘fixed copies that can be put into circulation as tangible objects’.
In all this, the InfoSoc Directive is the implementation into the EU legal order of, inter alia, the WIPO Copyright Treaty. According to the AG,
In adopting that directive, the EU legislature seems to have clearly taken a position in favour of the right of communication to the public being applicable to the supply of works by downloading online and also of the right of distribution, and therefore of the exhaustion of that right, being limited solely to tangible copies. More specifically, downloading is covered by the right to make works available to the public, provided for in Article 3(2) of that directive.
In support of all this, the AG recalled the wording (as well the ambiguities thereof) of recitals 24, 25, 28 and 29 in the preamble to the directive. From them it would appear "clearly" "the demarcation line which the EU legislature intended to draw between the right of public communication (in the form of making available to the public) and the right of distribution. Thus the right of communication to the public applies to all forms of online exploitation of the works, as much to those not linked to a copy as to those based on the creation of such a copy."
This said, would there be a communication 'to the public' if only a single copy could be purchased? AG Szpunar noted that "[w]hat matters is not the number of persons to whom the communication is made but the fact that the person at the origin of that communication addresses his offer to persons not belonging to his private circle. In that case, a single acquirer may therefore constitute a public."
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Will Luciano be able to sell the content of his Kindle after all? |
Concepts in Article 4 of the InfoSoc Directive: a literal interpretation
According to the AG, not only would a teleological interpretation like the one above prevent the application of Article 4 to the scenario at issue, but also a literal interpretation thereof would lead in the same direction.
In fact, authors have the right to authorize the distribution of their work 'by sale or otherwise', ie by a transfer of ownership. However:
- It is difficult to speak of ownership in the context of a digital file;
- The making available of works by downloading online requires a multitude of conventions specifying the parties’ rights and obligations: "Those conventions come within the scope of freedom of contract and I do not think that any recognition of the rule of the exhaustion of the distribution rule could limit that freedom. Thus, unlike the situation that prevails for tangible objects, in the case of dematerialised works supplied online it would never be easy to state with certainty whether or not there has been a transfer of ownership and therefore exhaustion of the right of distribution, as the parties to the contract are able to define in different ways the modes of use of the copy of the work."
The right of reproduction: contextual interpretation
Finally, also the right of reproduction would prevent application of exhaustion in a case like the one at issue:
Any downloading of a digital file consists in the creation of a copy of that file on the receiving computer. The creation of that copy constitutes an act of reproduction subject to the exclusive right of the copyright holder over the work contained in the file in question.
More specifically:
In the case of the supply of works by downloading online, the copy of the work by its original purchaser is made with the consent of the copyright holder, as an essential element of that form of making available to the public. However, that consent does not cover the reproductions that would be necessary for the subsequent transmission when the copy of the work is resold.
Nor can those reproductions be considered to be covered by the rule of the exhaustion of the right of distribution. Such a conclusion would be tantamount to recognising the exhaustion of the right of reproduction. But that right cannot be exhausted. Thus, any reproduction that accompanies the resale of a work in digital form must either be authorised by the holder of the exclusive right of reproduction or come under an exception to that exclusive right.
In all this, Article 5 does not contain any exception that would apply in a case like the one at issue, not even Article 5(1).
Case law
The AG reviewed earlier case law, notably the UsedSoft decision and noted how, not only the legislative instruments at issue (Software and InfoSoc directives), but also the peculiarities of relevant subject matter would be different.
First, unlike for computer programs, for subject matter like literary or musical works the medium in which they are made available is not irrelevant. Second, while a computer program is a tool, InfoSoc-type works are not. Third, while for literary, musical or cinematographic works the usefulness is often exhausted, so to speak, after a single reading, hearing or viewing, the same is not true for computer programs. Finally, computer programs are subject to rapid obsolescence, which is not the case of InfoSoc-type works.
In all this, the Software Directive - unlike the InfoSoc Directive - does not contemplate a right of communication/making available to the public, nor does it mention that the rule of exhaustion should be limited to copies incorporated in a tangible medium. Finally, Article 5(1) of the Software Directive contains an exception to the right of reproduction which the InfoSoc Directive does not envisage.
He rejected the idea that CJEU case law is inconsistent, noting that:
in the absence of full regulation by means of legislation as regards that rule, the diversity of judicial solutions is justified, and even inevitable, in the case of different factual situations, governed by different legislative acts and pursuing specific objectives. To my mind, the desire for consistency cannot on its own serve as a basis for judicial recognition of the rule of exhaustion.
Even if there are "many arguments" that can be advanced in favour of digital exhaustion, EU law is not there, and likely there is no need for it go there either:
By recognising the rule of exhaustion of the right of distribution in the internet environment, the Court would thus resolve a problem that does not really need to be resolved and that to a large extent belongs to the past.
The CJEU should thus rule in the sense that the activities of an undertaking like Tom Kabinet are not covered by Article 4(2) of the InfoSoc Directive.
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Sadly stuck with all these games to play ... |
Comment
As mentioned, the Opinion of AG Szpunar appears absolutely correct, and the CJEU should follow it unless it opts for a policy-driven response to a problem which, as the AG himself acknowledged, "to a large extent belongs to the past". In fact, with streaming on the rise, the role of internet downloads might be progressively fading in the (technological) past.
In all this, there are two main points worth noting.
The first is that, similarly to what AG Szpunar had done in his Opinion in
VCAST (a case concerning - formally - private copying)
[here and here], the referral has now somewhat mutated from being all about to distribution to being about communication to the public.
The second is that, as the AG correctly discussed, the analysis under the InfoSoc and Software directives cannot be the same, for a number of reasons:
Let's now see what the CJEU decides.
Readers of this blog are either lawyers or individuals who are interested in and informed about IP law, and so they can follow and evaluate the AG's reasoning. However none of this adds any real clarity to the law on copyright. On the contrary it just makes the inadvertent breaking of the law more likely.
ReplyDeleteThe EU has already expanded the aegis of many forms of IP way beyond what most other non-EU states have been willing to countenance, (database right, design right, GIs, publication right, link taxes and so on) and when it comes to the hair-splitting over what is communication to the public, what is distribution and what is reproduction, it is in a class of its own. Yes, theoretically other signatories to the WIPO Copyright Act are also supposed to recognise such things, but in pratice only the EU has done anything concrete to reflect these nuances within statute law.
Since almost everyone in the world, and all of those who have access to the internet, need to have a basic understanding of copyright in the digital space, these arcane and highly academic analyses of the law are exceptionally unhelpful. Since ignorance of the law will become widespread, the extent to which it is currrently flouted or ignored will only increase. How is the average person posting a homemade video on Youtube supposed to work out if they are making it available to the public or distributing it? Some law, say like company law or maritime law, can get away with being complicated and the preserve of lawyers, but copyright law must be at all times accessible to the public, because the public employ it everyday, and can't be expected to know the latest cleverly-argued piece of jurisprudence from the CLEU to know whether or not they are infringing someone else's rights.
After nearly 20 years and a constant stream of referrals to the CJEU, we should not still be having to second-guess what the InfoSoc Directive does and doesn't mean.
Copyright law is, at its heart, quite simple. Don't copy or redistribute work that you don't have the right to copy or redistribute. The complex and arcane issues surrounding it usually touch on the grey fringes of copyright law. The cases which are black and white are unlikely to get to trial and even if they do, they are unlikely to be reported on in much depth as they aren't interesting.
ReplyDeleteThe everyday person on the Internet should know very well whether they're doing something wrong or not - if you post a video to YouTube using music by a famous artist, you're copying that artist's music. Much as many people may not want to hear that it is very straightforward.
Thank you for this analysis. Interestingly, "... the desire for consistency cannot on its own serve as a basis for judicial recognition of the rule of exhaustion" also appeared in the U.S. 2nd Circuit Appeals Court opinion in the ReDigi case, written by the eminent copyright jurist Pierre Leval in response to claims by amicus briefs submitted on behalf of ReDigi that exhaustion (first sale) rights should exist in digital downloads for the sake of consistency with physical objects.
ReplyDeleteQuestion: how likely is it that the CJEU will adopt the Advocate General's opinion? Is that what usually happens? We don't have anyone analogous to the AG here in the States, at least not on a regular basis.