Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, designs, info-tech and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

The team is Eleonora Rosati, Annsley Merelle Ward and Merpel. E-mail the Kats here!

The team is joined by GuestKats Kevin Bercimuelle-Chamot, Jocelyn Bosse, Alessandro Cerri, Anastasiia Kyrylenko, Marcel Pemsel and Anna Maria Stein.

SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Rose Hughes (PatKat) and Chijioke Okorie (Africa Correspondent).

InternKats: Asude Sena Moya and Söğüt Atilla.
Home / Jeremy Phillips / DISASTER FORMULA FOR BRAND OWNERS

DISASTER FORMULA FOR BRAND OWNERS

-

Formula One: a serious case of overdoing the branding?

It seems to the IPKat that the recent Formula One debacle over Michelin tyre failures is a brand owner's nightmare. First, Michelin seems to have bought itself a whole barrelful of bad publicity following the highly publicised inability of its tyres to meet the exacting specifications of that company's Formula One customers. Second, Formula One's own reputation for providing spectacular entertainment has taken a heavy hammering. Then there are the businesses whose largesse results in the costumes and equipment of the competing teams being smothered in logos -- all of whom are losing out on valuable media exposure.

Bibendum: should be safe enough in the slow lane ...

Merpel says, "haven't you forgotten the poor consumer, whose spending fuels the whole extravaganza?"

How to dispose of unwanted tyres here, here and here
DISASTER FORMULA FOR BRAND OWNERS DISASTER FORMULA FOR BRAND OWNERS Reviewed by Jeremy on Tuesday, June 21, 2005 Rating: 5

2 comments:

  1. AnonymousSaturday, 29 October 2005 at 11:34:00 GMT+1

    Get 1000s of Links pointing back to Your Site... Starting Today!

    ReplyDelete
  2. AnonymousMonday, 31 October 2005 at 20:24:00 GMT

    display your RSS feeds on their web sites for content.

    ReplyDelete

All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Subscribe to: Post Comments ( Atom )
Powered by Blogger.