The IPKat found this on worldscreen.com: McDonald’s Corporation has named DIC Entertainment as its worldwide licensing agent for active play toys, entertainment and apparel, among other products, for its McKids brand. This brand is intended to promote active lifestyles for children through a range of products, including toys, videos/DVDs, bikes, skateboards, scooters and an entire line of clothing and accessories. McDonald’s and DIC will also launch clothing for young adults, to be introduced at specialty shops late in 2005, featuring some of McDonald’s most memorable ad themes and vintage logos. In spring 2006, a new McKids video series will be launched in partnership with Warner Home Video to further promote fitness and activity. DIC is planning to open new offices in the U.S., Europe, Asia and Latin America exclusively dedicated to the McDonald’s brands.
Will the supersaturation of Western society by McKids put an end to all meaningful competition?
According to Larry Light, McDonald’s global chief marketing officer:
“Our McKids line ... will be top quality, safety tested, innovative, cool products at a great value for families. The partnership with DIC will help us bring this concept to life in exciting ways designed to help make fitness fun.”The IPKat cringes at the thought of this rampant brand-led lifestyle conformity. Now young children can eat, drink, live and wear McDonald's; when tired out by their exertions they can slump in front of a TV and watch their favourite McDonald's ads. But why should consumers swallow this when McDonald's was telling them to swallow quite something different not very long ago?
Evidence that the war on McKids is already underway
The Incredible World of DIC here
Other clients of DIC here, here and here [adults should not click these links unless they have strong stomachs or are accompanied by a small child]
McKID'S SPELLS UNIFORMITY FOR CHILDREN
![McKID'S SPELLS UNIFORMITY FOR CHILDREN]()
Reviewed by Jeremy
on
Wednesday, June 15, 2005
Rating:
Follow the IPKat on LinkedIn 
![[Guest post] EUIPO Second Board of Appeal refers case to Grand Board of Appeal following earlier refusal to register a photograph of a man’s head/face as an EU trade mark](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUj9v-k3DYaSVMR4lsmKDLHVB5nIoINuvZNbH2TQCelrfaAE9qmGSAQs-plzQ7HnZ7Svk_gRdrIODp0Nat5vpWajduit3xkArNhK76AHhX770RIJ62thfCVI5fnvcXU-5zH4NkUSfPY9FjRMFiK7OKJ7m7YSo2FzhyPSoA8ZWCsxaOXb0bBCoPQA/s72-c/Picture%201.png)
![[Guest post] Benelux Office rules on opposition proceedings prepared by ChatGPT](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi29VY0rNNP1Hqyz8RgB47r4q7fhqQfYHxsEbX_RKmT4KU5Y_vg7vB6dsAW91CidjMfJ38klTvD4mMtZb3QmwFPAHaGF88BPttWSbfYvo7UUg7MpFRTNtEjThmG0QaX2qZFFHSnN71i3YQZSBFC0SL7PgkAlme-XH8cSNWRFbOAOuLr_LMOGcImLQ/s72-c/Screenshot%202024-12-04%20at%2020.45.58.png)
Posts
No comments:
All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.
It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.
Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html