1 Are there any European "Breakaway Brands"?

The IPKat has been perusing this item he found on the MARQUES News Channel about the 2005 Breakaway Brands Study by Landor Associates and BrandEconomics. The study lists the ten brands in the United States that have made the greatest percentage gains in business value as a result of superb brand strategy and execution over a three-year period from 2001-2004. The study identifies the following ten Breakaway Brands: Google, LeapFrog (for educational toys), Sony Cyber-shot (digital cameras), Sierra Mist (soft drinks), Subway (quick-serve restaurants), BP, DeWalt (power tools), iPod, Eggo (packaged foods) and Gerber. Honourable mentions were also given to Cheer (laundry detergent), Caterpillar (industrial equipment but not, it seems, clothing), Firestone, Borden (dairy products) and Olympus (digital cameras), based on brand valuation metrics and analysis.

The IPKat wonders what sort of list might appear if anyone sought to identify the top ten European Breakaway Brands, using the same criteria. That's easy, says Merpel, it would consist of US brands since US = international and widely recognised while European = parochial and sometimes reluctant to travel.

2 Dominican Republic goes international with WIPO copyright treaties

The IPKat has just learned here and here that, as of 10 January 2006, the Dominican Republic will be an active member of the WIPO Copyright Treaty and the WIPO Performances and Phonograms Treaty. According to the Kat's calculations the WCT now has 56 adherents, while the WPPT lags slightly behind with 55.

Dance the merengue (left) here
Dominican Republic carnival masks here

3 Da Vinci Code theft case for UK courts

The IPKat's Telegraph this morning reported that Dan Brown, author of The Da Vinci Code (right), is to face a High Court action brought by the authors of the 1982 non-fiction book The Holy Blood and the Holy Grail (left), who allege that his blockbuster was based on a decade of their research. Speaking ahead of a preliminary hearing of the case next week, Richard Leigh (who co-authored the earlier work with Michael Baigent) said:
"I don't begrudge Brown his success. I have no particular grievance against him, except for the fact that he wrote a pretty bad novel".
Leigh and Baigent are suing Random House, Brown's publishers, for infringement of their ideas. They are funding the action with the proceeds of their book, which Random House has reissued in a special £20 hardback edition to cash in on the success of Brown's novel. A third co-author of the earlier work, Henry Lincoln, is ill and has decided to remain out of the action. A two-week trial is scheduled for the end of February, with both sides reputed to be assembling formidable legal teams.

The IPKat will be watching carefully for future developments. Given that the publicity generated by high-profile litigation will surely result in increased sales of both works, he doubts that either party will be tempted to accept a negotiated settlement.

Da Vinci Code
escapes Daughter of God infringement accusations here
If you're clever enough to crack the Da Vinci code, this one is far harder to crack.
BREAKAWAY BRANDS BREAKAWAY BRANDS Reviewed by Jeremy on Friday, October 21, 2005 Rating: 5

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