The IPKat read, with excitement and delight, this little item in today's Telegraph. Fashion house Burberry has taken grave exception to the use of Burberry ferret wear. FerretWorld, reputedly Britain's only ferret accessory shop, is facing the threat of legal action after advertising clothing for ferrets on his website "in the famous Burberry design". The offending ensemble, priced £6.99, consists of a fur-lined cap and cape for "that out of town look".

Simon Bishop, the owner of FerretWorld, received a letter informing him that his internet advert had violated Burberry's intellectual property rights (the check was registered as a UK trade mark in March 2000). The company's lawyers warned of swift action if its name was not dropped from his website immediately. Mr Bishop was required to send Burberry a sample of the material used in the outfits, to identify its manufacturer, to identify the purchasers of the outfits and to promise never again to sell anything even remotely resembling a Burberry accessory. Said Bishop:
"Burberry really ought to get a life. I immediately apologised for using the name on the website and removed it. I explained that I thought the tartan was a generic one like Black Watch, but that wasn't good enough and they are threatening court in seven days if I don't comply with all their demands. As far as I can see, their trade mark refers to jackets and headwear for humans, and dog coats. How a two-inch cap for a ferret fits into that is anyone's guess. They are not getting my customers' details because of the Data Protection Act. As for the material manufacturer, try Birmingham market".
Bishop says his check is made up of different colours - cream and purple in place of beige and red.

The IPKat sympathises with Burberry in its perpetual battles against infringers and the permitted uses made of its clothing by chavs. However, he feels that this episode could have been handled more delicately: as things are, consumer perceptions of Burberry's actions may be somewhat negative. Merpel asks, why does Burberry do dog coats but nothing for cats? I think we should be told.

Check out this checked ferret cape
BURBERRY, IF YOU PREFERRET ... BURBERRY, IF YOU PREFERRET ... Reviewed by Jeremy on Wednesday, October 12, 2005 Rating: 5


  1. The Times also has the Burberry/ferret story but illustrates it with a ferret wearing a check hat and scarf.

  2. Hey, you have a great blog here! I'm definitely going to bookmark you!

    I have a orlando advertising site/blog. It pretty much covers orlando advertising related stuff.

    Come and check it out if you get time :-)

  3. Hey, you have a great blog here! I'm definitely going to bookmark you!

    I have a web internet marketing site/blog. It pretty much covers web internet marketing related stuff.

    Come and check it out if you get time :-)

  4. New ideas about free classifieds com. That's
    what makes the Internet and weblogs so
    cool the ease at which we can get new ideas
    and communicate back and forth with each other.
    Anyways my site is on the topic of
    free classifieds com also. It's available 24/7 if you'd like to stop by...

  5. Great Blog you have here! I am going to bookmark this one....

    If your looking for **free traffic**

    Check this one out :-)

  6. I just came across your blog about blog ping and wanted to drop you a note telling you how impressed I was with the information you have posted here. I also have a web site about blog ping so I know I'm talking about when I say your site is top-notch! Keep up the great work, you are providing a great resource on the Internet here!

  7. Hey, you have a great blog here! I'm definitely going to bookmark you!

    I have a apartment list mailing site/blog. It pretty much covers apartment list mailing related stuff.

    Come and check it out if you get time :-)


All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Powered by Blogger.