Wednesday, whatever ...

Last week, in "Judge in Privacy Damages Romp with 4 Barristers" (here), the IPKat speculated that the profit to the News of the World newspaper through breaching Max Mosley's privacy rights must have exceeded the aggregate of the damages awarded (£60,000) and an estimated £830,000 costs. On this, Phil Cox -- whom the Kat graciously thanks -- responds:

"It is very difficult to put an accurate figure on this. From my insiders I have been informed that advertising sales teams tend not to sell directly against a story like that, and therefore the real reason for running the story is to generate extra copy sales at the news-stand. This will in turn help with their circulation figures which is what the paper ultimately sells advertising from. You can see that it all ties in.

However, has the paper ultimately won or lost in this case? Myself and my friends, ad sales and publishers, feel that NotW won out in this case, most likely having increased their circulations enough during this period to justify the near GBP 1M payout. They have also deliberately further entrenched their brand as a gossip rag, which unfortunately helps sell copies in the UK.

It is also clear that running these stories is a part if their business model and they analyse the risk and reward for each story but most likely they will analyse their legal costs annually as well. If they end up having 20 of these cases a year, you would soon find them winding their necks in. Thus Max Mosley has in some ways caused them some damage".

Two little milestones were achieved yesterday, both by intellectual property blogs. The Class 46 European trade mark law blog -- manned by a team of supporters of European trade mark proprietors' organisation MARQUES -- picked up its 250th email subscriber. Meanwhile, the IP Finance weblog, which focuses on those tricky niche areas where intellectual property and money matters collide, notched up email subscriber number 100. The IPKat knows that these are just arbitrary numbers, which have no inner meaning of their own, but for anyone who has ever written for a blog and who wonders "does anyone out there ever read me?", each milestone can take on the proportions of a monument.
Wednesday, whatever ... Wednesday, whatever ... Reviewed by Jeremy on Wednesday, July 30, 2008 Rating: 5

1 comment:

  1. Hear hear!!! As a recently new blogger myself, I am also learning to relish each incremental milestone (e.g. someone actually reading the blog!!) so well done for reporting the achievements of other blogs!! Check out my blog for some of the latest legal developments in the field of cyberspace and related areas:


All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here:

Powered by Blogger.