Rebrand the name, change the way we eat, and save (at least part of) the ecology: the story of copi By Neil Wilkof on Friday, November 11, 2022 Asian carp bottom feeders copi fish ecology Illinols RIver invasive species Mississippi River Patagonian toothfish Rebranding slimehead fish +
When Norway's oil giant Statoil announced a rebranding, it was not "horsing" around By Neil Wilkof on Wednesday, May 30, 2018 Equinor Neil Wilkof norway Rebranding Statoil +
The branding and rebranding of infidelity By Neil Wilkof on Friday, August 26, 2016 Ashley Madison Neil Wilkof Rebranding ruby +
Never Too Late: If you missed The IPKat last week By Ellie Wilson on Monday, July 11, 2016 #NeverTooLate blocking injunctions Cartier intermediaries' liability own name defence Rebranding USPTO +
Aspartame is back--and is Pepsi playing by a new branding playbook? By Neil Wilkof on Monday, July 04, 2016 aspartame Diet Pepsi Neil Wilkof Pepsi MAX Rebranding +
"Fool's errand": no need to create your own brand if you can use someone else's By Jeremy on Tuesday, February 10, 2015 artificial partition of the single market England and Wales Jeremy Phillips over-stickering Parallel importation Rebranding trade mark infringement +
Redskins, rebrands -- and reasons By Jeremy on Thursday, June 19, 2014 Jeremy Phillips offensive and disparaging marks Rebranding Washington Redskins +
Coexistence of Trade Mercks? An expert writes ... By Jeremy on Tuesday, February 25, 2014 Jeremy Phillips Merck Rebranding trade mark coexistence +
A tale of two Zaras, or the A to Z of rebranding By Jeremy on Wednesday, October 24, 2012 Australia Jeremy Phillips Rebranding trade marks +
Next lap in Force India v Etihad dispute By Birgit Clark on Sunday, November 07, 2010 Rebranding sponsorship +
Old woman rebranded in wonder makeover By Jeremy on Thursday, July 01, 2010 Jeremy Phillips Rebranding Wonder Woman +
Airport rebranding shock By Jeremy on Monday, August 17, 2009 airport names Jeremy Phillips Rebranding +