Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, designs, info-tech and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

The team is Eleonora Rosati, Annsley Merelle Ward and Merpel. E-mail the Kats here!

The team is joined by GuestKats Söğüt Atilla, Oliver Fairhurst, Claire Gregg, Georgia Jenkins and Marcel Pemsel.

SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Rose Hughes (PatKat) and Jocelyn Bosse (Book Review Editor).

InternKats: Wissam Bentazar, Simone Lorenzi and Kliment Markov.
Results for average consumer
A bitter pill for ARMUNIA: ARYUNA clears confusion test as General Court holds firm on pharma attention (T‑591/24) A bitter pill for ARMUNIA: ARYUNA clears confusion test as General Court holds firm on pharma attention (T‑591/24) Reviewed by Wissam Bentazar on Wednesday, July 08, 2026 Rating: 5
Morley’s: Is the average consumer tired, hungry and intoxicated? Morley’s: Is the average consumer tired, hungry and intoxicated? Reviewed by Oliver Fairhurst on Monday, March 17, 2025 Rating: 5
Who is the ‘average consumer’ when a product/service is aimed at both specialized and everyday consumers? Who is the ‘average consumer’ when a product/service is aimed at both specialized and everyday consumers? Reviewed by Nedim Malovic on Sunday, August 09, 2020 Rating: 5
If you Trespass on a trade mark you won't have a FUNTIME If you Trespass on a trade mark you won't have a FUNTIME Reviewed by Rosie Burbidge on Tuesday, January 29, 2019 Rating: 5
Overturning a trade mark opposition decision - Part 2 - SOULUXE - likelihood of confusion Overturning a trade mark opposition decision - Part 2 - SOULUXE - likelihood of confusion Reviewed by Rosie Burbidge on Monday, April 10, 2017 Rating: 5
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