A slogan that consists only of a promotional formula? Not for an EU trade mark! By Giorgio Luceri on Tuesday, February 28, 2023 absolute grounds Article 7(1)(B) EUTMR distinctiveness EU General Court EUIPO Giorgio Luceri slogan marks trade mark +
Never Too Late: If you missed the IPKat last week! By Chiara Gallo on Thursday, January 19, 2023 added matter Book review Chiara Gallo patents slogan marks trade marks +
Slogan automatically protected as a trade mark? A recent take of the Italian Supreme Court By Anna Maria Stein on Friday, January 13, 2023 Anna Maria Stein distinctiveness slogan marks trade marks +
“TAKE FIVE” – the EUIPO Board of Appeal maintains that the slogan is not sufficiently distinctive for registration By James Kwong on Monday, September 12, 2022 Art 7(1)(b) EUTMR distinctiveness EU Trade mark James Kwong slogan marks trade mark +
Trade marks in social networks: the case of Coke's hashtag trade mark applications. By valentina torelli on Wednesday, April 15, 2015 hashtags inherent descriptiveness inherent distinctiveness secondary meaning slogan marks social trade marks +