UK public house chain JD Wetherspoon, the ninth-fastest growing company in Europe, has shocked the world’s Bacardi and Coke drinkers by instructing its pubs to stock rival brands of white rum in place of Bacardi. Bacardi is insisting that Wetherspoons tells drinkers who ask for a Bacardi and Coke that what they are being served up with isn’t actually Bacardi. Wetherspoons don’t rate this as a big problem. According to their company chairman “Most of the time, [customers] don’t actually know what they’re drinking, most of the time it’s just another white rum”.
Click here to prepare Bacardi and Coke. Learn here about Bacardi’s challengers in the white rum market. To see how rum and cola crystallites of the cocktail appear under a polarised light microscope click here. For the words of the calypso Rum & Coca-Cola click here
Click here to prepare Bacardi and Coke. Learn here about Bacardi’s challengers in the white rum market. To see how rum and cola crystallites of the cocktail appear under a polarised light microscope click here. For the words of the calypso Rum & Coca-Cola click here
RUM RUMPUS IN BRITISH PUBS
![<strong>RUM RUMPUS IN BRITISH PUBS</strong>]()
Reviewed by Jeremy
on
Thursday, July 24, 2003
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