Somebody applied to register as a Community trade mark a figurative mark containing the words EMILIO PUCCI for goods in Classes 3, 18, 24 and 25. El Corte Inglés opposed, as the proprietor of the national figurative marks EMIDIO TUCCI for goods in Classes 3 and 25. The opposition was only partially successful, so El Corte Inglés appealed. The issue before the CFI was likelihood of confusion under Article 8(1)(b) of Council Regulation 40/94.
Dismissing the appeal, following a lengthy review of the law and the facts, the CFI said (at para.73):
"OHIM and the intervener are therefore right to take the view, like the Board of Appeal, that the high level of distinctiveness allegedly acquired by the applicant’s earlier marks as a result of the recognition of those marks on the market and, accordingly, the reputation allegedly enjoyed by the marks were not sufficiently established by the material submitted by the applicant during the administrative procedure since it did not include adequately substantiated or verifiable objective evidence to make it possible to assess the market share held by the marks EMIDIO TUCCI in Spain, how intensive, geographically widespread and long-standing use of the marks has been or the amount invested by the undertaking in promoting them (see, by analogy, Joined Cases C-108/97 and C-109/97 Windsurfing Chiemsee [1999] ECR I‑2779, paragraph 51)".
Merpel says "Miaow!"
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