The Boston Globe reports that Harvard students are up in arms over the college’s decision to drop brand-name cereals. Even though students pay $ 4,286 per annum for their meal costs, cereals such as Apple Jacks, Cheerios, Frosted Flakes, Froot Loops and Cap'n Crunch, have been exchanged for less expensive, apparently healthier options such Tootie Fruities and Colossal Crunch. The new regime is said to be saving the college 25% on its six-figure breakfast cereal budget. However, the students are mobilising, with the establishment of groups such as ''Harvard Students for the Reimplementation of Brand-Named Cereals". Other Ivy League and state universities though are continuing to serve brand-leader cereals.Says David Roth, the owner of two cereal bars situated near to college campuses:
''There's a fierce brand loyalty with cereal. Give people what they know and love. It's just something that nurtures and comforts them."

If this is what brand-name cereal advocates, the IPKat is glad that Harvard has ditched it…

The IPKat says that this just goes to show the power of brand loyalty. Watch out for more coverage of this story – it could become a serial.

More Harvard breakfasts here
The link between cereals and education revealed here
Know your cereals here, here and here
Cereal Harvard might consider introducing here
BREAKFAST OF CHAMPIONS? BREAKFAST OF CHAMPIONS? Reviewed by Anonymous on Saturday, March 26, 2005 Rating: 5

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