CORPORATE NAME CHANGE; SINGING SANDWICHES


Corporate naming

A standard filler in business magazines and the business pages of serious newspapers is that of corporate naming; articles on this topic are always readable, generally enjoyable and rarely time-sensitive. One such piece that the IPKat's just been reading is this little feature by Brian Millar in today's Telegraph. Starting with the return of Cingular to AT&T Wireless, he reviews some of the recent trends in corporate styling and cites the pertinent observation of Steve Manning (Igor International) that


"the trouble with meaningless names is that you have to spend millions making them mean something".
The IPKat agrees. In his opinion a change in corporate name is a complete waste of time and resources unless it's part of a coherent strategy for raising credibility with creditors, appealing to consumers or boosting staff morale.

Merpel nods sagely but adds that, against the cost of implementing that grander strategy, the bost of changing names and reprinting stationery is usually trivial.


Singing sandwiches

The IPKat doesn't know if this item's a spoof, but he hopes it is. Highly successful British supermarket-to-corner stores Tesco are reported in The Register, citing Ananova, to have inserted a music chip in the packaging of its turkey and cranberry sauce sandwich packaging. According to Ananova, the sandwich plays a medley of classic Christmas tunes including Jingle Bells, Santa Claus is Coming to Town and We Wish You a Merry Christmas.

The IPKat is fascinated to know what the Performing Right Society's and Mechanical-Copyright Protection Society's tariffs are for the recording and public performance of sandwiches. Merpel says, "I can tell you: on this issue their websites are (unlike) the sandwiches silent. I've visited both sites and searched under 'sandwich'; there's nothing to be found. It's quite possible that these are infringing sandwiches".

For musical food, get your drumsticks here ... and your earplugs here.
CORPORATE NAME CHANGE; SINGING SANDWICHES CORPORATE NAME CHANGE; SINGING SANDWICHES Reviewed by Jeremy on Tuesday, December 06, 2005 Rating: 5

2 comments:

  1. Tesco will probably tell the collecting societies to get stuffed.

    ReplyDelete
  2. Hmm songs which help tell the purchaser what the contents are.. is there a song which suggests mechanically recovered chicken?

    ReplyDelete

All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Powered by Blogger.