Paris not so hot in the Ninth Circuit

In 2007 Paris Hilton, the heiress who is “famous for being famous”, sued Hallmark Cards alleging that one of the greeting card company’s birthday cards constituted misappropriation of publicity and trade mark infringement, under Californian and federal law respectively. The card at issue incorporated a cartoon of a waitress with Hilton’s head superimposed on the body. A caption reading “Paris’s First Day as a Waitress” is placed above the drawing. The cartoon Hilton tells the customer “Don’t touch that, it’s hot.” “What’s hot?” the customer replies. “That’s hot.” For those IPKat readers unfamiliar with Paris Hilton’s body of work, “That’s hot!” is a phrase she employs when, according to Judge O’Scannlain, “she finds something interesting or amusing.” Hilton registered the trade mark “that’s hot” with the USTPO.
The 9th Circuit dismissed the trade mark infringement claim, which Hilton did not appeal, but accepted that Hilton could still argue that the card misappropriated her likeness in the image.

Paris Hilton’s case has apparently raised serious First Amendment issues – a sentence that this IPKat never thought she would ever write. Hallmark’s attorney’s stated:
“Spoofing how a celebrity appears in a work that the public commonly associates with that celebrity is a standard practice of satirists, parodists and other speakers. [The Court’s] unprecedented finding that the publicity rights of an iconic celebrity may trump the First Amendment in the context of fully-protected speech that spoofs that celebrity ... creates uncertain and unreliable legal standards that will drastically chill speech if allowed to stand."
At issue in the appeal is the conflict of the 9th Circuit’s decision with the court's precedent in Hoffman v Capital Cities (2001) which held that an image portraying a celebrity’s name and likeness was transformative (i.e., the addition of creative contributions to the likeness) and therefore protected under the First Amendment. The Court there held that the image of Hilton as a waitress was not sufficiently transformative because Hilton had acted as a waitress on her show “The Simple Life”. The question that the Court of Appeals will hopefully answer is exactly how much transformation is required for a defendant to avail themselves of a claim for misappropriation of publicity.
Paris not so hot in the Ninth Circuit Paris not so hot in the Ninth Circuit Reviewed by Annsley Merelle Ward on Friday, September 25, 2009 Rating: 5

1 comment:

  1. Sympathies are with Paris on this one. Never thought I'd say that but:

    (a) Hallmark's attorney has used the dreaded word "iconic" completely inappropriately; and

    (b) The card isn't in the slightest, teensiest, bit funny.


All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here:

Powered by Blogger.