Results for marketing
[Guest post] The ‘brat’ phenomenon: Exploring cultural influence and IP dynamics [Guest post] The ‘brat’ phenomenon: Exploring cultural influence and IP dynamics Reviewed by Eleonora Rosati on Friday, July 12, 2024 Rating: 5
Danish Supreme Court in Würtz v Coop confirms existence of "de minimis" copyright exception for use of applied art in marketing materials Danish Supreme Court in Würtz v Coop confirms existence of "de minimis" copyright exception for use of applied art in marketing materials Reviewed by Annsley Merelle Ward on Monday, February 04, 2019 Rating: 5
Book Review: : Marketing and Advertising Law in a Process of Harmonisation Book Review: : Marketing and Advertising Law in a Process of Harmonisation Reviewed by Hayleigh Bosher on Wednesday, September 20, 2017 Rating: 5
Cannibalism, Branding and Market Segmentation Cannibalism, Branding and Market Segmentation Reviewed by Nicola Searle on Thursday, June 16, 2016 Rating: 5
Looking back over this GreeKat shoulder… Part II: How “lifestyle paternalism” might threaten brands Looking back over this GreeKat shoulder… Part II: How “lifestyle paternalism” might threaten brands Reviewed by Nikos Prentoulis on Friday, December 04, 2015 Rating: 5
Looking back over this GreeKat shoulder… Part I: Thou shall plain pack no matter what you sell Looking back over this GreeKat shoulder… Part I: Thou shall plain pack no matter what you sell Reviewed by Nikos Prentoulis on Friday, November 27, 2015 Rating: 5
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