The IPKat is fond of mice-- and almost as fond of their reputedly favourite food, cheese. For this reason he read with great interest the news of a cheese-related dispute which reached him from the United States of America, where they really know how to do things with a touch of drama.
The Physicians Committee for Responsible Medicine, Washington, made the ill-advised decision this past summer to try and deter Wisconsinites from eating cheese. Their method of choice was to rent a number of billboards featuring Death -- wearing a cheesehead and warning that “Cheese Can Sack Your Heatlh. Fat Cholesterol. Sodium” [you can read all about this billboard campaign from the PCRM itself, via its website here]. This message was not popular with local cheese eaters. It was even less popular with Foamation, alarmed over the integrity of its trade marks.
History of Wisconsin cheeses here
Wisconsin cheese variety guide here
Fatal cheeses here and here
Cheese as an aphrodisiac here
Source: "Cheesehead Trademark beats death", email circular from David Christopher Baker, Esq (Hart, King & Coldren, Santa Ana, California). Nice one, David!