In June 2011, the philosopher AC Grayling announced the establishment of the New College of the Humanities (NCH), a private for-profit undergraduate college in London which would offer tuition in economics, English, history, law and philosophy from October 2012. Teaching will be done by a 'team of international, academic all-stars' including biologist Steve Jones, geneticist Richard Dawkins and historian Niall Ferguson. Prior to the announcement, in May 2011, NCH filed an application for the trade mark NEW COLLEGE OF THE HUMANITIES in classes 09, 16, 41 and 42. At present, the trade mark is under examination.
After the announcement by NCH, Curtis Price of NCO said he was 'not very pleased' by NCH's choice of name -- which had been widely abbreviated to New College in the press and online. He added:
'It is an ill-chosen title for this venture in Bloomsbury, because it is setting out to provide an education similar to a college in Oxford or Cambridge ... I am trying to persuade him to use another name ... if [NCH] is a farce, a joke, then our name is tainted ... I can't think of any reason in the world why anyone who could pay £9,000 and come here [to NCO] and enjoy a further £9,000 subsidy, would rather go to the New College of the Humanities and pay £18,000.'
|A. C. Grayling,|
a book ..
'There's nothing to worry about ... There's already a New College in Swindon and Nottingham. I take it it as a compliment'.The IPKat wonders how this will play out. New College Swindon was