In six years since commencing operations, His Church has convinced 90% of UK Trading Standards authorities to hand over counterfeit clothes to them. Customs officials even went so far as to give His Church the industrial sewing machines, which it now uses for the rebranding, after they were also seized from clothing counterfeiters.
What about heavily branded counterfeit items which cannot simply be patched over? In these situations, Mr Humphrey states:
'We have permission to send them outside the EU, often to Africa ... But we have a duty of care and trust. We have to keep an audit trail of every single item of clothing, where it's come from, exactly where it goes - even down to a pair of underpants.'